Discussion ∙ Delivering Data Protection: journal article Trust and Ethical Culture Christopher Hodges European Data Protection Law Review, Volume 4 (2018), Issue 1, Page 65 - 79 The EU General Data Protection Regulation has created a new regulatory matrix to enhance protection and provide business certainty in a digital world. Its enforcement model includes both public and private enforcement, which may lead to large fines and collective actions. However, other regulatory modes have adopted more sophisticated approaches to behaviour, compliance, enforcement, and solving problems. Newer models are based on evidence of observance of behaviour that complies with fundamental values of fairness, permitting relationships of trust. Such systems deliver increased compliance and redress, especially where new issues arise for fast-moving innovative activities such as use of data. This new paradigm offers multiple advantages for the data processing world.